Landing Page Ad Mode

• Simplified Landing Page Ad Mode by removing the optional URL/path limiter so Order Now click tracking is not blocked by stale page-path settings.
• Replaced the setup note with short English instructions for clearer live-site setup.
• Kept Purchase tracking unchanged and preserved the existing WooCommerce purchase lifecycle.

Incomplete Order Recovery

• Added a sales-focused Incomplete Order Recovery module to capture high-intent checkout leads before order completion.
• Added lead status, lead scoring, recovery notes, recovered-order matching, and clear recovery analytics so store teams can prioritize the hottest abandoned checkout leads.
• Added CSV export, duplicate/customer history visibility, and safe retention cleanup to support faster sales-team follow-up.
• Added email and SMS recovery automation with separate settings, test email/SMS tools, sending logs, and stop-after-recovered behavior to help increase recovered sales.
• Added UTM, fbp, and fbc attribution capture for incomplete orders so recovery teams can understand which campaigns created recoverable leads.

Purchase Match Quality

• Improved Purchase family server user data so Purchase, ReturningCustomer, FrequentShopper, VipClient, and BigWhale events can reuse available fbp and fbc identifiers from order meta, request cookies, session fallback, or source URL context.
• Aligned the Purchase SDK raw user-data path with the existing standard Purchase path so purchase-marketing events keep stronger browser/session matching.

Release Readiness

• Synced the latest plugin build to the local WordPress server and verified the Purchase order user-data path returns both fbp_present and fbc_present.

Incomplete Orders

• Added a clear recovery-count note explaining that recovered leads are counted only after matching a real WooCommerce order by session, phone, or email.
• Added a recovered-order badge in the Incomplete Orders table so staff can quickly see recovered order rows.
• Verified the local recovery flow with AJAX lead capture, WooCommerce order creation, and recovered-count update.

Release Readiness

• Refreshed the plugin version for this Incomplete Orders UX and runtime verification release.

Security & Licensing

• Strengthened license protection so inactive licenses can access only the License page while dashboard, settings, logs, queue tools, tracking, CAPI, and updater actions remain locked.
• Added stricter signed license-token checks for product code, domain, activation ID, and expiry to prevent unsafe local cache tampering.
• Improved handling for expired, revoked, server-down, and cache-expired license states with clearer lock behavior.

Updates & Admin Experience

• Protected plugin update metadata behind active license validation and kept signed package URLs away from customer-facing screens.
• Improved License page date formatting so expiry and validation times are easier to read inside the WordPress admin.

Licensing & Auto Updates

• Added the DevPsoft licensing and auto-update foundation with secure activation, signed local cache validation, license lock behavior, customer-safe notices, and protected update checks.

Code Quality

• Completed PHPCS cleanup with consistent type hints and docblocks across admin, browser, server, WooCommerce, and utility classes.
• Added a focused PHPCS ruleset for plugin code while excluding bundled assets and vendor SDK files.
• Refreshed the PHPStan baseline after typing improvements to keep high-level static analysis clean.
• Removed unused Meta SDK folders from the bundled vendor package to reduce release size.

Purchase Tracking

• Fixed browser Purchase tracking on custom thank-you pages by resolving the order ID from the key query parameter when order-received is unavailable.
• Improved Purchase fallback reliability for redirect-heavy WooCommerce payment flows.

Event Coverage

• Expanded auto-event coverage for InternalClick, TimeOnPage, PageScroll, Form, OutboundClick, EmailClick, PhoneClick, and Download.
• Added broader form plugin integrations for Contact Form 7, Gravity Forms, Ninja Forms, Formidable Forms, WPForms, Elementor, Forminator, Fluent Forms, WS Form, and AnyForm fallback scanning.
• Enabled ViewCategory and Search auto events for stronger storefront intent tracking.

Match Quality & Queue Tools

• Added External ID (pbid) support with consent gating and configurable cookie lifetime.
• Enriched Purchase payloads with shipping, coupons, payment method, order status, and customer metrics when available.
• Added a manual Process Queue Now admin action for retrying failed server events.

Consent & Attribution

• Added optional Consent Gate support to pause Meta tracking until visitor consent is granted.
• Added safe order-level consent capture for WooCommerce purchases.
• Added Partner Agent tagging for Meta SDK requests.
• Improved SDK success handling to lock Purchase once delivered.
• Enriched browser and server payloads with UTM and referrer context for stronger attribution without changing core event rules.
• Clarified consent setting copy for faster and safer live campaign decisions.

Security & Reliability

• Hardened plugin input handling with safer request helpers, stricter sanitization, and cleaner admin success flag processing.
• Improved PageView server-side fbc reuse so browser-provided click identifiers remain more consistent for Meta match quality.
• Refined WooCommerce admin guidance for SKU matching, test mode, cache reset, return-flow behavior, and purchase recovery.
• Verified plugin quality with syntax checks, targeted WordPress security sniffs, PHPStan analysis, and local runtime confirmation across browser and server event paths.

Purchase Reliability

• Strengthened Purchase delivery with safer browser recovery, stricter validation, and more resilient same-event-id continuity across thank-you and return-flow scenarios.
• Improved purchase-source preservation and recovery snapshots for cleaner high-value conversion signals.
• Enhanced server-side logging with richer Meta error context, value and currency visibility, and clearer retry details.
• Added clearer WooCommerce return-flow guidance for payment gateways that depend on thank-you page returns.

Advanced Matching & Delivery

• Strengthened Advanced Matching with smarter persistent user seed reuse to help Meta receive richer customer signals.
• Improved live event compatibility for PageView, ViewContent, and AddToCart across theme variations, mini-cart updates, and lifecycle changes.
• Enhanced Facebook Click ID handling and user-data enrichment with stronger fbc, fbp, and fb_login_id support.
• Refined server-side delivery with safer queue fallback handling and cleaner retry continuity when Meta responses are delayed or unstable.

Tracking & Admin Tools

• Improved event reliability across the customer journey with stronger AddToCart and Purchase recovery.
• Improved Meta-ready signal quality through better event consistency, safer identifier handling, and stronger browser/server alignment.
• Added domain verification support so store owners can manage Meta verification inside DevPsoft.
• Enhanced troubleshooting with cleaner event logs, reset tracking cache tools, and clearer debugging visibility.
• Refined the admin interface with a more compact, professional layout for daily store management.

Tracking Foundation

• Upgraded the self-managed browser tracking foundation for stronger independence, stability, and long-term control.
• Improved identifier quality across key customer events for cleaner Meta matching and stronger optimization signals.
• Refined measurement consistency while keeping the existing workflow familiar for live campaigns.

Attribution & Compatibility

• Improved click identifier reliability for cleaner Meta attribution and more dependable performance insights.
• Strengthened browser and server alignment across high-value customer actions.
• Added compatibility refinements to preserve accurate signal handling without disrupting store workflows.

Stability

• Improved core stability and compatibility for smoother installs, updates, and everyday use across more store environments.
• Refined package consistency for a cleaner setup experience.
• Enhanced long-term reliability while keeping existing tracking behavior and settings unchanged.

Conversion Tracking

• Expanded conversion tracking coverage for a more complete customer journey view from visit to purchase.
• Improved event quality and consistency for more reliable Meta reporting and stronger optimization signals.
• Added new control options for store owners without increasing setup complexity.
• Enhanced WooCommerce event handling for more confident campaign measurement.

Server-Side Reliability

• Strengthened security and delivery reliability for server-side event processing.
• Improved tracking accuracy to reduce reporting inconsistencies and protect valuable campaign data.
• Enhanced browser and WooCommerce event flow for more dependable live conversion measurement.
• Refined sensitive setting handling and package quality for a cleaner release.

Initial Release

• Introduced the first polished DevPsoft release with a cleaner admin experience, smoother usability, and a stronger foundation for WooCommerce Meta tracking.